Local Roots Cannabis Crafted sits on Lunenburg Street in Fitchburg, just off Route 2 in Worcester County — the store’s original location and the one that launched the brand in 2020. Located about 30 minutes from the New Hampshire border and minutes from Fitchburg State University and the Fitchburg Art Museum, the store serves the cannabis corridor along Route 2 that connects Leominster, Lunenburg, Westminster, and Lancaster to the west. Local Roots is a vertically integrated cannabis company with its own organic cultivation facility in Barre, Massachusetts, where the team grows using living soil — a worm-based composting system with natural amendments and cover crops rather than synthetic inputs — to produce what the company describes as clean, craft-quality cannabis. The Fitchburg store carries Local Roots house flower, pre-rolls, and concentrates (including live hash rosin, bubble hash, brick hash, temple balls, and Pura Vida Live Rosin carts) alongside partner brands including Wana, Coast Canna, and The Pass. Pre-ordering is available online through the store’s website and app, and the Underground Club loyalty program delivers weekly deals and exclusive pricing. Local Roots Fitchburg was featured in Season 3 of the Discovery Channel’s “Growing Belushi” in 2023. Local Roots Fitchburg suits recreational cannabis shoppers in north-central Massachusetts — including Leominster, Lunenburg, Westminster, Ayer, and southern New Hampshire visitors — who want a locally grown, certified organic-approach independent with a strong concentrate program and daily hours.

Phone: (978) 906-2500 Address: 371 Lunenburg St, Fitchburg, MA 01420 Hours: Daily 10:00 AM–8:00 PM Payment: Cash; CanPay Nearby neighborhoods served: Fitchburg, Leominster, Lunenburg, Westminster, Lancaster, Ayer, Worcester County Last verified: May 2026 Notes: Lunenburg St / Route 2 corridor; first Local Roots location (est. 2020); 2-location MA chain (Fitchburg + Sturbridge); vertically integrated — organic living soil cultivation in Barre, MA; house flower, concentrates (live hash rosin, bubble hash, brick hash, temple balls, Pura Vida Live Rosin carts), pre-rolls; Wana, Coast Canna, The Pass partner brands; online pre-ordering; Underground Club loyalty program; CanPay; near Fitchburg State University and Fitchburg Art Museum; 30 min from NH border; featured on Discovery Channel “Growing Belushi” Season 3 (2023); editor verify Google rating; recreational Website: localroots.cc